Content modelling for migration to Contentful

Opening para

The problem

Blurb

The goal

Blurb

My role

Blurb

Audit

I completed an audit of the current content and removed anything that was out of date or no longer served a purpose to the user. I also removed content that was better covered elsewhere, such as on GOV.UK or the NHS.

Research

I created a tree test, which was completed by 89 users, to identify problems with the remaining content. This was used to help shape the new IA and provide evidence that the current IA was not fit for purpose.

I also ran a card sorting exercise with internal stakeholders to help frame the problem and bring them on the journey of the project.

Design

Using all those content design best practice principles, I consolidated content and renamed pages.

Test and iterate

I carried out moderated prototype testing to understand if the new IA worked for users. I iterated based on feedback and tested again. Eventually, when the new IA went live, I used both quantitive and qualitative data to monitor usage.

The outcome

Content was consolidated and moved to the one website, which made it much easier for users to navigate - and for teams to manage! 

User research and data showed that the IA was working for users and helping them to find information quicker.

Checklist

• Is this reusable content across the site?
• What other channels or devices could this be used on and how?
• What does the end application need to do?
• What will it look like to users?
• Does it share fields with other types?